Newspapers like bike shops have to show a profit in order to be worthy of keeping their place at the table. There is nothing about Capitalism that necessarily requires that a given sector of our economy be able to function despite not having the backing of its customer base.
That same truism applies to things like Divvy. BikeShare will only be able to function in a ‘sustainable‘ fashion so long as the people who want it around offer more than lip service. They actually have to subscribe and ride. And they have to get their friends to do the same.
The Urban Cycling Movement is sadly not much of a movement if the very few bicycle shops in Chicago are not capable of finding financial support from their customer base. One has to wonder why it is easier for microbreweries in Chicago to thrive than bike shops. Evidently, Urban Cyclists value ‘getting drunk‘ far above the maintenance of their sole form of transportation.
I guess in many ways we are more like ‘people who drive‘ than we realize.