Tour de Fat celebrates cycling

July 6, 2014

Source: Chicago Tribune

Tour de Fat Chicago cycling fest is July 12, 2014. (New Belgium Brewing Co. photo / September 3, 2013)

Tour de Fat Chicago cycling fest is July 12, 2014. (New Belgium Brewing Co. photo / September 3, 2013)

Whether you’re a bicycle aficionado or a newbie, Tour de Fat will help you celebrate the joys of two wheels. The traveling bicycle festival arrives in Palmer Square (2200 N. Kedzie Ave.) July 12.

Sponsored by New Belgium Brewing, Tour de Fat gets its name from Fat Tire Amber Ale, the brewery’s flagship beverage. The event champions an eco-friendly biking lifestyle. With its swirl of whimsical humor, vaudeville-style performances, eclectic bands and bicycle-centric activities, the festival strives to bring out the kid in everyone.

“It’s not just about grabbing a beer and watching a band play,” says operations manager Paul Gruber. “It’s about tapping into your inner child again.”

The event kicks off with a family-friendly bike parade, followed by contests, skits, games and a bike corral where folks can ride bicycles tricked out as zany art. Proceeds go to the nonprofit West Town Bikes, which promotes bicycling in Chicago.

Registration (free, but a donation is suggested) for the 11 a.m. family bike parade begins at 10 a.m. Entertainment is noon to 5 p.m. Admission is free. For information: newbelgium.com/events/tour-de-fat/chicago.