30 Second Rapid Transit Spot

Published on Nov 10, 2012 by kmro123456789

This commercial was produced for Rapid Transit, a local bicycle shop in Chicago’s Wicker Park neighborhood and the exclusive retailer of the Brompton folding bicycle.

In this 30 second spot, we chose to emphasize the convenience and accessibility that the Brompton allows for, highlighting a day-in-the-life of a young Chicago cyclist who just can’t get enough of the bicycle he has quickly grown to love.


Art Direction: Kelly O’Keefe
Copywriter: Cinthya Manning
Filmmaker: Will Vatkin
Actor: Bhenjamin Legue
Music Composer: Dan Elsman
Sound Designer: Emily Krentz
ADR: Nick Fedora